En poursuivant votre navigation sur ce site, vous acceptez l'utilisation de cookies pour vous proposer des services et offres adaptés à vos centres d'intéréts.

Des caribous au pays du couscous

Accueilbeurre de karité ou huile d'argan
Which Comes First—Recognition or Awareness?
Aiser

2 messages
0 appréciations
Hors-ligne
0 | | 27 février 2025
Our startup’s branding feels scattered. Do we focus on making our logo memorable (recognition) or push messaging about our mission (awareness)? Budget’s tight. Can we prioritize one without neglecting the other?
Friend

9 messages
0 appréciations
Hors-ligne
0 | | 27 février 2025
Start with recognition, this is always a good start since visual consistency builds trust. Use repetitive elements (colors, fonts) across all touchpoints (website, packaging, socials). Once visuals stick, layer in awareness through storytelling. Coca-Cola’s red cans hook recognition; their “Open Happiness” campaign built awareness. This piece on brand recognition vs awareness shows how Dollar Shave Club used quirky videos (awareness) paired with bold orange branding (recognition)
salmawis

1 message
0 appréciations
Hors-ligne
0 | | 2 avril 2025
It’s reasonable to seek clarity here, like mastering Drift Boss—a game where focus and small adjustments win the day. Start with messaging. Why? It’s cheaper and more flexible. You can refine your mission statement, test taglines, and share your story across free or low-cost channels (social media, email, your website). A logo’s impact relies on design talent and time—costly upfront. Plus, strong messaging can guide your logo later, ensuring it reflects your identity.
RicharObrien

1 message
0 appréciations
Hors-ligne
0 | | 9 avril 2025
It's a classic startup dilemma! Building a memorable logo is like mastering the perfect run in Snow Rider 3D – instant recognition. But, focusing solely on that might leave people unaware of your deeper mission. Perhaps a strategic balance? Subtle mission messaging woven into your logo reveal, or quick, engaging content.
tuikre

1 message
0 appréciations
Hors-ligne
0 | | 16 mai 2025
There may be some incredibly alien hidden traits if you keep experimenting with different letter-sound combinations. sprunki incredibox
Vous ne disposez pas des permissions nécessaires pour répondre à un sujet de la catégorie beurre de karité ou huile d'argan.
⨯

Inscrivez-vous au blog

Soyez prévenu par email des prochaines mises à jour

Rejoignez les 330 autres membres